SPONSORSHIP: a reality check
Dr Daryl Foy Dr Daryl Foy

SPONSORSHIP: a reality check

Entitlement & lack of gratitude among younger athletes in the context of sponsorship is complex and deeply rooted in cultural, social, and psychological factors. Increased visibility, cultural shifts toward individualism, and a hyper-focus on immediate success all contribute to these behaviors. We investigate…photo copyright PUMA RSA

Read More
ACTING on IMPULSE
training, sports science, performance, coaching Dr Daryl Foy training, sports science, performance, coaching Dr Daryl Foy

ACTING on IMPULSE

Training Impulse (TRIMP) is a well-established metric used to quantify training load in athletes by assessing the intensity and duration of physical exertion. It integrates heart rate data into a formula that reflects an athlete's physiological response to training, facilitating effective monitoring and management of training loads. Dive in

Read More